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TCL opens its first Singapore store in the basement of Northpoint

TCL has opened its first physical store in the basement of Northpoint shopping mall. The 500sqft store will be a showcase of the company’s products including its lifestyle products and home appliances. Some of the products you can find on display include its range of smart TVs, including a , a gaming display with a 160Hz refresh rate and a 1ms response time. TCL’s home appliances were a surprise to see with the air conditioning units, refrigerators, an air purifier and washing machines on display. smartphone. These home appliances will be going on sale in the second quarter of the year.  Speaking to Wilson Zhang, the COO of TCL’s local distributor JNW, he said that there had been plans to open a physical store, but these had been derailed by the pandemic and the problem with finding an appropriate location. It would not however serve as the brand's service centre whose . For the past few years, TCL has been selling its products via online channels like and as well as in retail stores Fairprice Xtra and Giant Hypermarket, where they can still be found.