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Samsung believes , not new camera features, bigger displays or faster processors.  In its new release for Q1 2024 financial results, the South Korean company shared that and continued to .  To counter the weaker seasonal demand for smartphones in Q2, Samsung plans to and boost their competitiveness. It will also continue to invest in R&D, including AI to "further expand and refine Galaxy AI". More importantly, Samsung believes the expansion of Galaxy AI to existing and new flagship products in foldable devices and tablets will and maintain sales momentum. In the long term, Galaxy AI features could be for Samsung as rumours indicate that the company might   T.M. Roh, president of Samsung's mobile business, that the company might introduce . The South Korean company has gradually rolled out Galaxy AI features to more devices with , followed by . Samsung is even although no specific timeline has been confirmed.  Generative AI is shaping up to be the next big thing for smartphones as companies race to bring AI features to their devices.  that the Pixel 8 Pro would be the . This is Google's most efficient model for on-device tasks. OPPO and OnePlus recently shared that they would . Apple is also jumping on the bandwagon and states that it is " Source: