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based on two market intelligence reports.  Preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker indicates which translated to . In comparison, Samsung shipped 226.6 million units in 2023 with a market share of 19.4%. IDC claims this is an and . In addition, Apple is the only phone marker in the top three to see growth year-on-year. On the other hand, this is since 2010. Initial estimates by Canalys painted a similar picture; while Samsung took the second position with 17%.  Apple's rise to the top is driven by and . Recent data from Counterpoint Research's Market Pulse Service also corroborated the notion that Apple benefited from . Samsung's focus on the mid-to-high-end segment for profitability and loss of market share in the low-end segment, led to the South Korean company losing its leadership position. Both market intelligence firms concluded their reports with a positive outlook for the smartphone market. IDC says the smartphone space is heading towards "a very interesting time" while Canalys states "the market is heading in the right direction". Source: ,