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The overall global phone market is , but there is a bright spot which is the premium category.  Preliminary Q4 2023 data from Counterpoint Research's Market Pulse Service suggests that , which consists of phones with prices starting from $600, is estimated to to hit a record high. Premium phones are expected to garner close to and in 2023. And the ultra-premium segment, which consists of phones priced from $1,000, is likely to account for . Counterpoint Research's senior analyst Varun Mishra shared that with more people willing to spend more money to buy a premium phone that they can use for a longer time. This is especially prevalent in emerging markets where and driving consumers to upgrade.  While Apple continues to lead in the premium phone market, it has  . Foldable phones also became a differentiator in the premium phone segment.  The premium market growth is driven by China, Western Europe, India, and the Middle East and Africa (MEA) regions. Counterpoint Research predicts the premium phone market will  , and brands that can differentiate themselves and have a strong identity, can ride on this momentum. With  and , Apple is at risk of losing more share in the global premium phone market.  Source: