IDC says Apple will struggle to sell more than 500,000 Vision Pro headsets this year
- by autobot
- July 12, 2024
- Source article
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Analysts at IDC believe Apple will struggle to , even after factoring in its international release. The international release of the Vision Pro began on . And today, the Vision Pro’s availability will be expanded to Australia, Canada, France, Germany, and the UK. Interestingly, IDC told Bloomberg that , despite being launched in the US in February earlier this year. According to the IDC, they think a cheaper version will rekindle interest. However, the biggest stumbling block to the Vision Pro’s commercial success is the lack of content. Francisco Jeronimo, vice president at IDC, said: The Vision Pro's success, regardless of its price, will ultimately depend on the available content. As Apple expands the product to international markets, it's crucial that local content is also made available. , one of the most compelling reasons to get the Vision Pro is to . Immersive Videos, in particular, are very exciting but it requires investment and content producers (studios, streaming services, sports broadcasters) to jump on board. Beyond that, questions also remain as to the Vision Pro’s practicality. That said, there’s no denying the Vision Pro is cutting-edge technology and that it will open up exciting possibilities for entertainment, AR/VR, and computing. . Source: Bloomberg