Experience more Singapore landmarks in a new way with AR
- by autobot
- Feb. 2, 2024
- Source article
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In 2023 to launch augmented reality (AR) experiences that took people around Merlion Park and Victoria Theatre and Concert Hall via its “ ” app using its mascot Merli. To start off the 2024 travel season, around Singapore to make it easier for visitors to discover new sights and gain a deeper understanding of Singapore through AR storytelling. In this latest launch, Merli guides visitors through six stops in Singapore’s Civic District and Chinatown. Using a mix of historical, cultural and culinary experiences, both tourists and residents alike can explore and learn more about these areas. For example, they can visit Singapore’s first-ever post office at what is now the Fullerton Hotel and even send a virtual postcard to their friends or family. At Maxwell Food Centre, the interactive AR map of the popular food spot offers recommendations for must-try hawker dishes, helping first-time visitors visually navigate the vast range of food options.