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Just days after announcing the  and a few weeks after their , Creative Technology unveiled its latest True Wireless Stereo (TWS) earbuds and headphones, the and . Creative promises that with a simple tap users will, “be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube”. Creative’s Super X-Fi technology used to be unable to work with streaming services like Apple Music, Netflix, and Spotify reducing the utility of Super X-Fi technology and Creative’s devices that were designed for it. But the new Zen Hybrid SXFI headphones and Zen Air SXFI TWS earbuds have Super X-Fi built directly into them so that the technology can be applied to whatever content you choose to play. This means you can finally enjoy Super X-Fi with content from your favourite streaming services.  Creative’s Super X-Fi (SXFI) Headphone Holography technology aims to recreate the expansive soundstage of high-end surround sound systems within headphones. This 4th generation of SXFI enabled devices, comes with and delivers an increased dynamic range for a richer, more detailed audio reproduction, enhanced clarity for crisper, clearer sound, as well as improved sense of space for a more expansive and lifelike soundstage. Spatial audio creates , making it seem as if sound is coming from various directions and distances. Pair the devices with the SXFI APP, available on and app stores, the full potential of Super X-Fi can be further unlocked by personalising the devices to a users’ exact head and ear shape for an even more precise sound. The Creative Zen Air SXFI features custom-tuned 10 mm Neodymium drivers, for clear highs and well-balanced mids. With Multipoint Connectivity the Creative Zen Air TWS earbuds can be connected to two Bluetooth devices at the same time and can select which audio source the earbuds wish to play from. It also comes with an IPX5 Rating meaning that it is protected against a water stream from any angle.   To enhance your audio experience, each Creative Zen Air TWS earbud has a total playtime of up to 39 hours (with ANC OFF), along with wireless charging capabilities. The foldable Creative Zen Hybrid SXFI is available in two colours (Black and Grey) and features custom-tuned 40 mm Neodymium drivers to deliver precise highs and deep lows. The built-in mics with ENC (Environment Noise Cancellation) ensure clearer communication during calls and voice commands Its ANC mode works as either Hybrid ANC, Adaptive ANC, and Ambient Mode. Under Hybrid ANC, the external microphones capture ambient noise, while the internal microphones pick up the sound that reaches the listener's ears. Adaptive ANC automatically changes the levels of noise cancellation on its own, detecting changes in the frequency of sound coming at the listener and adapting in real-time for the best possible performance. Ambient Mode allows ambient input from the surroundings to be picked up by the built-in feedforward microphone on the earbuds so the user can remain aware of the surroundings. Finally, the Creative Zen Hybrid SXFI has a playtime of up to 70 hours (with ANC OFF), so you can enjoy an extended listening session without any interruptions. The and are priced at and respectively and are available for at .