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The New York Times published a report detailing Apple's AI strategy where .  The introduction of OpenAI's ChatGPT last year and its use of generative AI to generate computer code, answer complex questions, and follow a conversation forced Apple's top software executives to which led to .  According to The New York Times, the reorganisation was one contributing factor in . Despite having , Apple decided to divert resources to .  If Apple does not act fast,   as the ecosystem of AI apps and services could render the App Store redundant. Therefore, Siri is expected to receive a huge update this year as part of "a broader effort to embrace generative AI across Apple's businesses" and stay relevant.  Three people familiar with the matter reveal that to be more conversational and versatile. This is somewhat similar to the enhanced Siri is able to offer natural conversational capabilities and deeper user personalisation. Apple will be sharing more details of its ongoing AI work at WWDC 2024. Recent reports suggest that we could see t , or to .  Source: via